Green Claims 2026: What Businesses Need to Know

Categories: Green Claims
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About Course

Green claims are everywhere.

Businesses of every size, from sole traders on Etsy to established brands, talk about recyclable packaging, responsible sourcing, lower environmental impact, sustainable materials and other environmental benefits.

But the rules around those claims have changed significantly, in both the UK and the EU.

In the UK, enforcement has become much stronger, and regulators have clarified that responsibility for green claims can be shared across a supply chain. In the EU, new rules that apply from September 2026 now ban several common types of green claims outright.

This short briefing gives you the 2026 picture. It’s designed to help you understand:

  • what has changed
  • why it matters to your business
  • who in your business should be paying attention
  • what questions you should be asking

This briefing isn’t a compliance assessment, and it won’t teach you how to evaluate individual claims. That comes later.

Free introductory briefing
Duration: Approximately 15 minutes
Level: Introductory
Format: Self-paced online learning

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What Will You Learn?

  • Understand why green claims matter more to businesses in 2026
  • Recognise the key UK and EU developments changing the green claims landscape
  • Understand how the CMA's stronger enforcement powers affect businesses of every size
  • Recognise which common green claims are now banned for EU customers
  • Understand why responsibility for green claims can be shared across a supply chain
  • Recognise where your business may be making environmental claims, including images, badges and names
  • Identify gaps in how your business manages its green claims
  • Choose the right next step for your business

Course Content

Module 1: Why Green Claims Matter Now
The green claims landscape is changing. Get a concise introduction to why environmental communications are receiving greater regulatory and commercial attention, and why this matters for businesses in 2026. You will explore: the changing landscape, increasing scrutiny, and why green claims have moved beyond being simply a marketing consideration.

  • Module 1: Why Green Claims Matter Now

Module 2: What Has Changed?
Understand the developments businesses should have on their radar. Get a high level overview of stronger UK consumer protection enforcement, recent CMA developments and the evolving European green claims landscape. You will explore: what has changed, what is developing, and why businesses should pay attention now.

Module 3: The Supply Chain Changes the Picture
Environmental information often travels through multiple organisations before reaching the customer. Discover why suppliers, manufacturers, brands and retailers can all have a role in the green claims conversation. You will explore: how environmental information moves through the value chain, where disconnects can arise, and why the 2026 CMA supply chain guidance matters.

Module 4: Is Your Business Paying Attention?
Turn the regulatory conversation into five simple questions about your own organisation. Complete a short business check covering visibility, ownership, information sources, change and organisational awareness. You will explore: whether your business knows where claims are being made, who is involved and where greater attention may be needed.

Module 5: What Happens Next?
Knowing that the landscape is changing is only the beginning. Understand the different roles that may need green claims awareness and identify an appropriate next step for your organisation. You will explore: who needs awareness, when further learning may be appropriate, and when existing claims may warrant closer review.

Final takeaway
If you remember only one thing from this briefing, make it this: Green claims aren't just words. They connect communication, information, people and increasingly the supply chain behind the claim. Before your organisation publishes its next environmental message, ask: Do we know what we're saying, where the information came from, and who is responsible for it? If the answer isn't clear, that is a good place to start. You've completed Green Claims 2026: What Businesses Need to Know 15 minute introductory briefing OCTET360 Academy

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